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How to Grow Your Brand with Video

Updated: May 19, 2023

There's a good chance that you've heard about the importance of video content for marketing. But the question remains:


How do you actually create it?


Video is one of the most effective ways to grow your brand because it helps tell your story, build trust and establish credibility. It also allows you to connect with your audience in an authentic way that text alone can't provide.


But as powerful as video is for business, it can be difficult to do well. So here are some tips to help you create great videos that'll get results:




Know your target audience.


Before you can decide who you want to attract with your business product, you need to know who they are.


Are they male or female? Young or old? What do they like? What time of day do they log on? How often do they post? What kind of content do they share?


Once you have a better idea of who your target audience is, you'll be able to create video content that will resonate with them.


Create a video series around one topic.


If you're looking to build a following and have a specific audience in mind, creating a video series can be an effective way to reach them. For example, if you're an expert on employee benefits or retirement planning, you could create a series of videos on those topics to share with your audience.


You can also use this strategy to showcase your expertise in a specific industry by creating a series of videos focused on the challenges faced by businesses in that industry. This is especially effective if you have access to people who work in the field, such as CEOs or founders of other companies. If you don't know anyone personally, try reaching out to someone who works at a similar company using LinkedIn's InMail feature (or email).


Tell a story with your videos and content.


The best way to create engaging video is to tell a story. It doesn't have to be an elaborate narrative, but it should have some kind of arc that will keep your audience engaged.


This is true whether you're creating a commercial or just shooting a quick how-to video for your website.


Share your videos on multiple platforms.


Sharing your videos on multiple platforms is a good way to get more views.


Videos can be shared on Facebook, Instagram, YouTube and other social media channels where your brand exist.


You can also share your videos on forums, blogs and websites where people are interested in your niche or product.


In fact, many people like to see how others are doing it, which is why they might visit these forums and websites.


Hire a professional video production


If you’re looking for a way to promote your brand, consider hiring professional video production services to help you make a video. Video content is a powerful tool when it comes to marketing and advertising, but many businesses are unsure of how to create high-quality videos on their own.


You can hire a company that specializes in video production like 2BIG Production to make the entire process easier. Here are some benefits of working with professional production companies:



We can help you come up with ideas for your campaign.


We will have equipment that allows them to capture high-quality images and videos.


We deliver meaningful branded content through full-service film production.


Contact us and get your instant quote today:

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