LUNA CRUISE CASE STUDY

THE CLIENT

Luna Cruise – Halong Bay overnight cruise
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THE PROJECT
 

Luna Halong Cruise — Luxury Cruise Video & Photography Production in Halong Bay, Vietnam

 

Client:
Luna Halong Cruise Location: Halong Bay, Vietnam

Services:
Video Production · Commercial Photography Goal: Attract international tourist

What Is Luna Halong Cruise?

Luna Halong Cruise is one of the largest luxury cruise on Halong Bay, Vietnam — a UNESCO World Heritage Site renowned for its emerald waters and towering limestone karsts. Designed for discerning international travellers, Luna offers panoramic sundeck views, a glass-bottom pool, world-class dining, and curated on-board experiences across one of Southeast Asia's most breathtaking natural landscapes.
 

The Challenge:
High-end cruise operators competing for international bookings need more than beautiful scenery — they need content that makes a traveller feel the experience before they ever step on board. Luna Halong Cruise needed a professional video and photography partner who understood both the luxury hospitality market and the unique logistical demands of filming on open water in Halong Bay.
 

What 2BIG Production delivered:
2BIG Production delivered a full photo and video package shot entirely on location aboard Luna Halong Cruise in Halong Bay. Our team captured:

• Hero promotional video — a cinematic film designed to convert international visitors browsing cruise options online

• Commercial photography — high-resolution stills of cabins, deck experiences, dining, and the surrounding bay for use across web and marketing channels

• Social media content — short-form cuts optimised for international audiences on Instagram, Facebook, and YouTube
   

Every frame was crafted to communicate Luna's core proposition: world-class luxury set against the natural wonder of Halong Bay.
 

Location and Timeline:
Ha Long Bay - Vietnam
2 weeks in April 2026

Deliverables:

1x Brand Video
100x Boat exterior, interior and Lifestyle photos + Food photos
 

Production:
Script and Storyboard
Creative Direction
Casting, actors, stylist, hair and make up
Site Scouting, Logistic
Cinematography
Photography
Filming
Editing
Music Sourcing and Licensing

Professional Voice Over
Color Grading