NITORI
CASE STUDY
The Challenge:
With a large network of stores, Nitori is operating in both the North and the South of Vietnam. The project demanded high-quality footage from both Hanoi and Ho Chi Minh City, posing a significant logistical challenge: capturing the essence of two distinct regions without doubling the production timeline or budget.
The Approach:
To maximize efficiency, 2BIG Production teams decide to work in sync in 2 locations instead of in turn. Familiar with professional working manners, 2BIG Production contemplates a detailed post-production plan and clear communication between the teams. 2BIG Team ensured visual and narrative consistency across both units.
Nitori Holdings Co., Ltd.
Timeline: 3 - 4 weeks
Location: Hanoi & Ho Chi Minh, Vietnam
Category: Corporate Video
Deliverables:
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1x Corporate Brand Video
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1x Shortcut for social media
Nitori Co., Ltd is a Japanese furniture and home accessories retail company with an network of over 1,000 stores worldwide.
The Result:
2BIG delivered a high-impact corporate brand video and a shortened version that seamlessly integrated Nitori's nationwide operations within 1 month.
NITORI VIDEO
SCREENS FROM THE VIDEO
Production Steps:
Concept
Script
Storyboard
Casting
Make-up & Styling
Props
Crew
Equipment
Site Scouting, Logistics
Drone shooting
Video Editing
Color grading
Music and Sound design
