RUDIE CASE STUDY
The Challenge:
RUDIE wanted to create more than a traditional fashion commercial.
The objective was to develop a cinematic brand documentary capable of communicating the philosophy, identity, and sustainability journey behind the brand while maintaining a premium and contemporary visual aesthetic.
The campaign also needed to generate versatile visual assets for:
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Website
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Social media
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Advertising campaigns
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Brand communication
while keeping visual consistency across both video and photography deliverables.
The Approach:
2BIG Production developed a full-service production approach combining:
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Documentary-style storytelling
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Cinematic fashion filmmaking
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Lifestyle photography
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Product & brand photography
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Short-form social media adaptations
Rather than relying on scripted advertising, the creative direction focused on authentic conversations, natural human moments, warm cinematic lighting, and editorial-inspired visuals to create a campaign that felt honest, emotional, and visually premium.
Rudie
Timeline: 2-3 weeks
Location: Hanoi, Vietnam
Category: Brand Documentary Video
Deliverables:
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1x Brand Documentary Video
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3x Shortcut for social media
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2x Photo Sets (Lifestyle & Product)
Rudie is an Australian fashion brand specialized in underwear create with sustainable features, with products made from 92% bamboo.
The Result:
The final campaign delivered a cohesive visual storytelling ecosystem that allowed RUDIE to communicate its brand identity consistently across multiple platforms.
By combining cinematic documentary filmmaking with lifestyle and product photography, the project successfully created:
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Long-form storytelling content
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Social-first short-form assets
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Premium photography visuals
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Multi-platform marketing materials
while reinforcing the authentic and contemporary positioning of the RUDIE brand.
2BIG Production provided complete end-to-end production support in Vietnam, from creative development to final delivery.
RUDIE BRAND VIDEO
PHOTO SAMPLES
Production Steps:
Creative Direction
Story Development
Interview Direction
Casting
Make-up & Styling
Location Scouting
Production Logistics
Crew
Cinema Camera Equipment
Lighting Setup
Sound Recording
Lifestyle Photography
Product Photography
Drone Filming
Video Editing
Color Grading
Music & Sound Design
Social Media Adaptation
