THE HOOD CASE STUDY

"Global Brand Narrative, Produced in Vietnam"
 

• Client: The Hood (Germany)

• Production Location: Hanoi, Vietnam

• Scope: Full-Service Production (Concept to Delivery)
   

The Challenge:
The client needed a high-end brand commercial that would resonate with a European and international audience. The key challenge was to create a visual identity that felt strictly "western" and premium, while executing the entire physical production in Vietnam to optimize the budget.
 

The Solution:
2BIG Production managed the entire creative and logistical pipeline. We sourced and cast professional western actors locally in Hanoi and utilized precision set design to build a global aesthetic that could be anywhere in the world. Our team handled everything from the initial storyboard and creative direction to the complex logistics of location scouting, styling, and high-end cinematography.
 

The Deliverables:

• 1x 60-second Cinematic TVC

• Full suite of social media cut-downs

• Comprehensive BTS and Marketing Photo Library
   

Why This Matters:
This project demonstrates our ability to bridge the gap between Vietnam’s production efficiency and Global brand standards. We delivered a seamless international look without the client needing to fly a crew abroad.

At a Glance Stats:

• Talent: International Casting (Western Demographic)

• Crew Size: 20+ Personnel

• Turnaround: 4 Weeks (Script to Final Master)

• Vibe: Corporate Lifestyle & Modern Professionalism
   

Production:
Concept
Scripting
Storyboard
Creative Direction
Casting, Stylist, Model Management
Site Scouting, Logistic, Locations
Set Design
Cinematography
Photography
Filming
Editing
Music Sourcing and Licensing