- Gianluca Ardiani
CASE STUDY: CHANGING MOBILITY IN VIETNAM
Updated: Dec 27, 2022
Client: Willer Mobi & Trip
THE APPROACH Willer is Japanese company, ready to launch a new shared city bus hailing service in Vietnam, called Mobi. This business model is new in this Country, so they needed to create an effective Service Introduction Media Kit to promote their brand. CLIENT BRIEF Willer approached 2BIG Production giving a very detailed brief, including the purpose and vision, desired deliverables, brand information and guidelines, unique selling points, target customers, competitors studies, and video-photo references on desired outcome. Deliverables:
x1 Live-Action Video: ~60-90 seconds + 30 secs cut-off, Full HD
x1 Animation Video: ~60 seconds, Full HD, x1 Vietnamese voice-over, x1 English v.o.
x120 Edited Photos
Some key content highlight for promotional purpose: - Premium mobility at an affordable price - Safe and comfortable experience for everyone
- Avoid traffic, pollution, and bad weather condition - Easy to use app interface - Carefully trained and familiar drivers
- Advanced AI routing technology - Unlimited rides with monthly subscription
Willer desire was to promote their new service in a way that perfectly represent their brand.
After getting agreement on the proposal and signing the contract, 2BIG team jumped into pre-production, preparing the scripts for the videos, with visual reference and transcription of the voice-over and text parts. This process helps the client to visualize and have a clear idea about the final outcome. During this step, 2BIG team also provided MARKETING service, offering consultancy to create the slogan that would be used to represent the brand in Vietnam.
PRODUCTION The live action video took 2 days for filming videos and photography, with a total of 8 actors involved in several location around Hanoi.
THE WORK BRANDING PHOTOS
COMMERCIAL VIDEO - 30 SECONDS VERSION
APP INTRODUCTION ANIMATED VIDEO - VIETNAMESE VERSION
APP INTRODUCTION ANIMATED VIDEO - ENGLISH VERSION
2BIG Production is a Video Production in Hanoi, Vietnam, helping clients to plan and scope the project from day one, taking care of:
Concept and Goals Development
Production Scheduling and Planning
With experience, passion and technology, 2BIG Production creates a large variety of products:
2BIG Production offers a full-array of services, to deliver the best quality in every format.
Professional Voice Over Recording
Contact 2BIG Production to get your quote today and start empowering your brand. firstname.lastname@example.org 2BIG Production Video Production Hanoi Vietnam Videographer Hanoi Vietnam