Commercial Video Production for Vietnamese SMEs: When & Why It Matters

Highlights

• Commercial videos have become an essential tool for Vietnamese SMEs because digital presence strongly influences how people trust, compare, and select brands.

• Video helps businesses communicate their identity, values, expertise, and solutions faster and more effectively than written text alone.

• Many SMEs benefit from video when launching a new product, targeting international clients, preparing for events, or refreshing their brand identity.

• Nicely produced videos increase engagement, help companies appear more professional, and make it easier for audiences to understand a message within seconds.

• Videos support long-term marketing because they can be reused across websites, ads, presentations, social platforms, training, and brand communication.

• Storytelling, clarity, tone, and style are crucial, and a successful video requires planning, concept, script, and proper editing.

• For SMEs looking to build credibility and grow visibility locally or internationally, video can be a cost-effective investment with a scalable impact.

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There was a time when video content was something only large brands invested in. Today, things look very different. With the growing digital landscape in Vietnam and more consumers relying on social platforms and online business research before making decisions, video has become a powerful tool for connection, storytelling, and trust. 

This is where commercial video production in Vietnam begins to matter for small and medium-sized enterprises. Vietnamese businesses are now entering a stage where digital presence defines credibility. Website engagement, social media performance, and brand storytelling are becoming just as important as products and pricing. 

Because of that shift, many SMEs have started asking one thing: Is this the right time to invest in professional video production for my business? This blog takes a closer look at when this video makes sense and why it plays an important role for growing companies in Vietnam.

Understanding the Role of Commercial Video Today in Vietnam

These videos are not only meant for advertising. They serve multiple purposes, including:

• Education

• Recruitment

• Investor communication

• Brand introduction,

• Customer trust-building, and many more

A well-produced video can communicate a message that might take pages of written content to explain. In many cases, a video becomes the first introduction to a brand. 

The right tone, visuals, human presence, and narrative help potential clients or customers form a connection quickly. For SMEs that are still building recognition, this can accelerate brand positioning. 

A recent survey found that consumers are more likely to trust and engage with brands using video as part of their communication strategy. It shows the advertising landscape in Vietnam is changing fast In 2024, the total advertising market reached nearly USD 3.38 billion.

When Should Vietnamese SMEs Invest in Creating Commercial Videos?

Here are a few moments when creating a commercial video becomes valuable:

1. Launching a New Brand or Product

If a company is new or undergoing changes, a strategically produced video can communicate vision, mission, and personality. Video gives context and emotion, which written text cannot deliver as effectively.

2. Targeting International Clients

Vietnam is increasingly attractive to global markets. English-subtitled or multi-language videos give SMEs the chance to communicate clearly across borders. It adds professionalism and builds confidence among foreign investors, partners, and customers.

3. Rebranding or Modernising Business Identity

When a business goes through changes, it often needs to refresh its communication tools as well. Video helps reflect an updated brand image to show that the business is growing and adapting.

4. Preparing for Exhibitions, Conferences, or Trade Shows

Events happen fast. A visual introduction allows audiences to understand what the brand stands for in a matter of seconds.

For Vietnamese SMEs, especially those targeting export markets or working internationally, a good video also helps meet global presentation standards.

Why Nicely Shot Videos Matter in the Commercial World

Boosts Visibility and Engagement

People today prefer visual content. Videos are easily shared on platforms like TikTok, Facebook, LinkedIn, and YouTube. This increases the likelihood of reaching the right audience. When people ask, Is video production in demand, we say yes! The answer is closely tied to the rising need for digital presence, especially in growing economies like Vietnam.

Builds Trust Faster

Human faces and real brand stories make companies feel approachable. Authenticity matters more than ever, especially for small and medium-sized businesses trying to stand out among competitors.

Supports Long-Term Marketing

Once produced, videos can be repurposed for websites, presentations, ads, recruitment, and internal training. This long-term usability makes the investment worthwhile.

What to Include in Your Video: Key Features & Style

As a trusted and reputable video production company in Vietnam, we know what is trending and what can work. Many think that crafting a video means just “record and upload.” But no, that's not how it works. Here are some of the best practices:

• Keep it concise: viewers prefer short, impactful content. 

• Include a clear message or call to action: It can be anything like visiting a website, making a call, or learning more. 

• Make storytelling central: Focus on what the brand stands for, what problem it solves, or what value it brings. Emotion and authenticity go a long way. 

• Adapt style to audience: Maybe a lifestyle vibe, or a clean corporate tone, or a friendly small-business feel. Think about what resonates with your target customer.

A Few Final Notes

Commercial video represents a message with a purpose. You need a strong concept, a clear message, and a skilled team.

If you are exploring this direction, feel free to explore our case studies or speak with our team. Videos should not feel like a risk. They should feel like a step forward.

When you are ready, you can get a quote and discuss what type of video will benefit your business the most. For SMEs looking to grow, now might be the right time to consider it.

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