Corporate Video: How to Stand Out in 2023
Corporate video production is the creation of videos by businesses for either internal purposes (onboarding, training, recruiting videos, etc.) or external marketing purposes (case study, ads, product demo, etc.). Any video content produced by a corporation comes under the umbrella term ‘corporate video production.
Corporate videos are important because they can help you:
Showcase your brand identity and values
Communicate your message and story
Engage and educate your target audience
Increase your brand awareness and trust
Generate leads and conversions
Boost your SEO and online presence
However, making a corporate video that stands out in 2022 is not an easy task. With so many videos being uploaded every day, you need to make sure that your corporate video is not only high-quality and professional, but also unique and memorable.
So, how can you make a corporate video that stands out in 2022? Here are some best practices and tips to follow:
TABLE OF CONTENTS
1. Define Your Goals and Audience | Corporate Video
Before you start making your corporate video, you need to define your goals and audience. What is the purpose of your video? What do you want to achieve with it? Who are you making it for? What are their needs, pain points, and interests?
By defining your goals and audience, you can tailor your video content to match their expectations and preferences. You can also measure the success of your video by tracking the relevant metrics and KPIs.
For example, if your goal is to increase brand awareness, you may want to track metrics like views, impressions, reach, and shares. If your goal is to generate leads, you may want to track metrics like clicks, conversions, and ROI.
2. Choose Your Video Style and Format
Once you have defined your goals and audience, you need to choose your video style and format. There are many types of corporate videos that you can make, such as:
Brand videos: These are videos that showcase your brand identity, values, mission, vision, culture, etc. They are usually emotional and inspirational, aiming to connect with your audience on a deeper level.
Commercial videos: These are videos that promote your products or services in a persuasive and engaging way. They are usually short and catchy, aiming to capture the attention of your audience and drive them to action.
Corporate videos: These are videos that communicate your message and story in a clear and informative way. They are usually longer and more detailed, aiming to educate your audience about your company, industry, or topic.
Event videos: These are videos that capture the highlights and testimonials of an event that you hosted or attended. They are usually fun and lively, aiming to showcase the value and impact of the event.
Testimonial videos: These are videos that feature the feedback and reviews of your customers or clients. They are usually authentic and relatable, aiming to build trust and credibility for your brand.
Depending on your goals and audience, you need to choose the most suitable video style and format for your corporate video. You also need to consider the length, tone, voice, music, graphics, animation, etc. of your video.
For example, if you want to make a brand video for 2BIG Production - Vietnam video production and commercial photography company 1, you may want to choose a style that is creative and reliable 2, a format that is emotional and inspirational 3, a length that is around 3 minutes , a tone that is friendly and professional , a voice that is confident and trustworthy , a music that is upbeat and energetic , a graphics that is colorful and modern , an animation that is smooth and dynamic , etc.
3. Plan Your Video Production Process
After you have chosen your video style and format, you need to plan your video production process. This involves three main stages: pre-production, production, and post-production.
This is the stage where you prepare everything for your video shoot. You need to do the following tasks:
Concept development: This is where you brainstorm ideas for your video content based on your goals and audience. You need to come up with a creative concept that will make your video stand out from the crowd.
Script writing: This is where you write the script for your video based on your concept. You need to write a clear, concise, and compelling script that will deliver your message effectively.
Storyboard creation: This is where you create a visual representation of your script using sketches or images. You need to create a storyboard that will show the sequence and flow of your video scenes.
Location scouting: This is where you find and secure the best locations for your video shoot based on your storyboard. You need to find locations that are suitable, accessible, and affordable for your video.
Casting: This is where you find and hire the best actors or models for your video based on your script and storyboard. You need to find actors or models that are professional, talented, and fit your video style and format.
Production scheduling: This is where you plan and organize the logistics of your video shoot based on your location, casting, equipment, crew, etc. You need to create a production schedule that will outline the date, time, place, and task of each video shoot.
Budgeting: This is where you estimate and allocate the costs of your video production based on your location, casting, equipment, crew, etc. You need to create a budget that will cover all the expenses of your video production without exceeding your limit.
This is the stage where you actually shoot your video based on your pre-production plan. You need to do the following tasks:
Setting up: This is where you set up the equipment, props, lighting, sound, etc. for your video shoot based on your production schedule. You need to set up everything properly and safely before you start shooting.
Directing: This is where you direct the actors or models, crew, and camera for your video shoot based on your script and storyboard. You need to direct everything clearly and effectively to get the best performance and shots for your video.
Shooting: This is where you record the video footage for your video shoot based on your script and storyboard. You need to shoot everything carefully and creatively to capture the best quality and variety of footage for your video.
This is the stage where you edit and finalize your video based on your production footage. You need to do the following tasks:
Editing: This is where you cut, trim, arrange, and sync the video footage for your video based on your script and storyboard. You need to edit everything smoothly and coherently to create a seamless and engaging video.
Sound design: This is where you add, adjust, and mix the sound effects, music, voice-over, etc. for your video based on your script and storyboard. You need to design everything audibly and harmoniously to create a powerful and immersive sound for your video.
Color grading: This is where you enhance, correct, and stylize the color of the video footage for your video based on your script and storyboard. You need to grade everything visually and aesthetically to create a beautiful and consistent color for your video.
Graphics and animation: This is where you add, modify, and animate the graphics, text, logo, etc. for your video based on your script and storyboard. You need to create everything graphically and dynamically to create a stunning and expressive graphics for your video.
Exporting: This is where you export the final version of your video in the best format and quality for your distribution channel. You need to export everything optimally and efficiently to create a ready-to-use video for your audience.
4. Promote Your Video | Corporate Video
After you have made your corporate video, you need to promote it to reach your target audience. You need to do the following tasks:
Choose your distribution channel: This is where you decide where and how you want to distribute your video based on your goals and audience. You can choose from various channels such as website, social media, email marketing, online advertising, etc.
Optimize your video: This is where you optimize your video for each distribution channel based on their requirements and best practices. You can optimize various aspects such as title, description, thumbnail, tags, captions, etc.
Share your video: This is where you share your video with your audience through each distribution channel based on their preferences and behaviors. You can share various ways such as posting, emailing, embedding, linking, etc.
Monitor your video: This is where you monitor the performance of your video through each distribution channel based on their metrics and analytics. You can monitor various aspects such as views, impressions, reach, engagement, conversions, etc.
Conclusion | Corporate Video
Making a corporate video that stands out in 2023 is not impossible if you follow these best practices and tips:
Define Your Goals and Audience
Choose Your Video Style and Format
Plan Your Video Production Process
Promote Your Video
By following these steps, you can make a corporate video that showcases your brand, engages your audience, and achieves your goals in 2023.
If you need professional help with making a corporate video that stands out in 2022, you can contact us at 2BIG Production - Vietnam Video Production & Commercial Photography.
We have over 15 years of experience in the video production industry. We have worked with global brands such as Amazon, ZWSOFT, La Regina, Zoom, Microsoft, and many more . We have a professional and creative team of filmmakers, photographers, editors, writers, researchers, consultants, and trainers who can help you with every aspect of your video production process . We have the latest high-end equipment and software to ensure the best quality of your video . We have a passion for storytelling and social change . We believe that video is a powerful medium to communicate your message and inspire your audience.
We offer a full range of services, from pre-production to post-production, for various types of corporate videos, such as brand videos, commercial videos, corporate videos, event videos, testimonial videos, drone videos, and more . We work with an international mindset and a deep knowledge of the local market . We listen and understand the needs of our clients, providing creative and effective solutions for each project.