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  • Gianluca Ardiani

Why Video is the best tool for your Marketing

Video is the best tool for marketing your business, and it's becoming more important every day. In fact, video views are 3x higher than any other medium and over 90% of marketers use video in their campaigns. With so many benefits available, it's time for you too to start using video in your marketing strategy!

Video is the most engaging form of content.

Video is a more engaging form of content than text, images, or audio.

People are more likely to watch a video than read text because they remember 80% of what they see but only 20% of what they hear. This makes videos much more memorable than photos and text. Videos also have the highest likelihood of being shared on social media and viewed by friends, which further increases their reach and impact on your marketing efforts.

Videos are easier to share.

Videos are easier to share.

When you create a video, it's much more likely that people will watch it and then share it with their friends, family members, and colleagues. In fact, when you create a video for your business or brand--and put it up on YouTube (or Facebook) --you can expect that almost one-third of all views will come from sharing by others! Videos are also more likely than text posts to get picked up by search engines like Google because they're so visually appealing; this means that even if someone doesn't see your post right away in their feed, they'll still find out about your business through search results later on down the road.

Video marketing builds trust.

Video marketing is the best way to build trust with your audience.

  • Video helps you connect with your viewers. It's easier for people to relate to real people when they see them in a video, rather than just reading about them in text. People can also feel more comfortable asking questions or sharing their own experiences if they're communicating via video rather than text.

  • Videos are more memorable than text-based content. This means that people are more likely to remember the message of your videos, which makes them more likely to take action on it (i.e., buy something from you).

Video views are more than 3x higher than any other medium.

Video is the most popular form of content on the internet. Over half of all internet users consume videos, and they're shared more than any other type of content. Video is also viewed more often than any other medium, with people watching over 1.8 billion hours per day on YouTube alone! Video has been shown to increase conversions by 80% when it's used correctly in an ad campaign or email marketing campaign.

Video improves click-through rates by 8x+ compared to text-only ads.

Video ads are more engaging than text-only ads, and they're more likely to be shared. Videos also tend to be remembered longer, clicked on more often, understood better by the viewer, and actionable in some way (like signing up for a newsletter or purchasing something).

A majority of marketers believe that video will be the most important part of their marketing strategy by 2023.

Video is the most effective way to tell a story, and it's one of the most powerful tools for engaging your audience. It builds trust with your viewers, increases sales, and helps you increase brand awareness. Video has been shown to increase conversion rates by 80% or more when used in marketing campaigns.

Video also allows you to create more dynamic content than static images or text on a page because it can be used in so many different ways--from product demonstrations to animation sequences that show how something works or looks in real life (rather than just showing an illustration).

When it comes to creating effective marketing, video is your best bet!

Video is the best tool for marketing because it's the most engaging form of content. Videos are easier to share, they build trust and they convert better than any other medium. Video views are 3x higher than any other type of content (except audio). In fact, according to ComScore data:

  • People who watched a video ad were 8x more likely to click through than those who viewed only text ads on the same page.

  • People who watched a video ad were 2x more likely to purchase something than those who viewed only text ads on the same page.

  • The average person spends 5 seconds looking at a banner ad, but they spend up to 20 minutes watching a video.

And if you're wondering how much time people spend watching videos online each day? According to Wistia's study from last year: People are watching a whopping 60% more videos than they did just two years ago.

With all of these amazing benefits, it's no wonder that video is the best tool for your marketing. It's easy to create, it drives engagement and conversions, and it can help build trust with potential customers. Video is also a great way to tell your story visually so viewers feel like they're right there with you as they watch their screen or phone screen!

Your Next Step

To create an engaging and effective video that truly represents your product and brand vision, the optimal solution is to contact Video Production experts and let them turn your idea into an amazing video. 2BIG Production is the best choice to create a video in Vietnam for local and global brands. We have experience in creating videos for many different industries including:


-Technology, Gaming and Apps

-Health & Wellness

-Real Estate

-Tourism and Hospitality


...and more Contact us and get your instant quote today:


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