How 2BIG Production Created a Cinematic Video & Photography Package for Luna Halong Cruise
- 2BIG Team
- 5 days ago
- 6 min read
When a luxury cruise operator on Halong Bay wants to attract international travellers, they don't just need beautiful footage — they need a production partner who understands the water, the light, the logistics, and the standard that world-class hospitality demands.
That's exactly the brief that brought Luna Halong Cruise to 2BIG Production in 2026.
The result is a cinematic video and commercial photography package — shot entirely on location across Halong Bay — now used across Luna's global marketing channels to drive international bookings.
This is the story of how we made it.
About Luna Halong Cruise
Luna Halong Cruise is one of the largest luxury overnight cruises operating on Halong Bay, Vietnam — a UNESCO World Heritage Site celebrated worldwide for its emerald waters and dramatic limestone karst landscape.
Designed for discerning international travellers, Luna offers an exceptional on-board experience: private balcony cabins, a rooftop infinity pool, multi-course fine dining, a full spa, live entertainment, and curated excursions through one of Southeast Asia's most breathtaking natural environments.
For a vessel at this level, the visual content representing the brand online must match the experience it promises — and that's where the challenge began.
The Challenge: Selling a World-Class Experience Through a Screen
High-end cruise operators competing for international bookings face a fundamental marketing problem: how do you make a traveller feel an experience before they've ever stepped on board?
Text descriptions and basic photography aren't enough. Today's international traveller — whether booking from Europe, Australia, or North America — makes decisions based on how content moves them. A great video doesn't just inform; it transports.
Luna Halong Cruise needed content that could do that job at the highest possible level — content that would stand alongside the world's leading luxury travel brands and convert browsers into bookers.
They needed a full-service production team that could handle everything: creative concept, casting, logistics on the water, cinematography, photography, and post-production — delivered on time and on brief.
Why Luna Halong Cruise Chose 2BIG Production
2BIG Production has established itself as the leading video and photography production company for luxury cruise operators on Halong Bay. With a portfolio spanning some of the bay's most prestigious vessels — including Calista Cruise, Grand Pioneer Cruises, and Indochina Prince Junk — our team brings both the technical expertise and the on-water experience that Halong Bay production demands.
Filming on a cruise in the middle of Halong Bay presents unique logistical challenges: variable natural light, movement on water, tight scheduling around weather windows, and the need to capture an entire floating property — from penthouse suites to engine decks — in a limited time frame.
Our team knows this environment inside out. That local knowledge, combined with our international production standards, is why luxury cruise operators in Halong Bay trust 2BIG to represent their brand.
What 2BIG Production Delivered
Full Pre-Production: From Concept to Crew
Before a single camera was switched on, our team handled the complete pre-production process:
Script and storyboard — developing a creative narrative built around Luna's core brand proposition: world-class luxury in a UNESCO World Heritage setting
Creative direction — defining the visual language, colour palette, and shot style for both video and photography
Casting — sourcing and managing actors for lifestyle sequences throughout the vessel
Styling — wardrobe, hair, and makeup to match Luna's premium aesthetic
Location scouting and logistics — planning every shoot location aboard the vessel and coordinating the full production schedule on the water
Video Production: Cinematic Filmmaking on the Water
Our cinematography team spent two weeks aboard Luna Halong Cruise capturing a hero brand film from pre-dawn light through to evening entertainment. The production covered every aspect of the Luna experience:
Exterior vessel shots against the karst landscape at golden hour and sunrise
Lifestyle sequences on the sundeck, rooftop pool, and private balconies
Fine dining and food cinematography in the restaurant and deck dining areas
Spa, cabin interiors, and on-board entertainment
Aerial and wide establishing shots of the cruise navigating Halong Bay
Every sequence was directed to communicate a feeling — the sense of slow, luxurious travel through one of the world's most extraordinary natural landscapes.
Commercial Photography: 100 Images Across the Full Vessel
Alongside the video production, our photography team delivered a comprehensive commercial photo package — over 100 high-resolution images covering:
Exterior photography — the ship against the Halong Bay landscape, aerial perspectives, and golden hour vessel shots
Interior photography — cabins (king, twin, and suite), corridors, the spa, and relaxation areas
Lifestyle photography — guests on deck, at the pool, dining, and enjoying the bay views
Food and beverage photography — fine dining dishes, cocktails, and buffet spreads
Detail photography — interior design, décor, and architectural details throughout the vessel
All images were delivered at high resolution, fully retouched, and colour-graded to Luna's brand standard, ready for immediate use across web, print, and social media channels.
Full Post-Production: Edit, Grade, Sound, and Delivery
Our post-production team handled the complete finishing process:
Video editing — cutting, sequencing, and refining the hero brand film
Colour grading — a cinematic grade that enhances the natural beauty of Halong Bay while maintaining Luna's premium visual identity
Sound design — original music sourcing and licensing, sound design, and professional voice-over recording
Photo retouching — full retouching across all 100+ images
Final delivery — high-resolution files in all required formats for web, social, and marketing use
The Deliverables
Deliverable | Detail |
Hero brand video | 1 cinematic film for web, social, and marketing distribution |
Social media cuts | Short-form versions optimised for Instagram, Facebook, and YouTube |
Commercial photography | 100+ high-resolution images across exterior, interior, lifestyle, and food |
Timeline | 2 weeks on location, April 2026 |
Location | Halong Bay, Vietnam |
The Result: Content That Converts International Travellers
The final package gives Luna Halong Cruise a world-class content library built specifically to attract international bookings — content that answers the questions a potential guest asks before booking:
What does it look like? What will I feel? Is it worth it?
The hero video and photography are now live across Luna's website and marketing channels, presenting the brand to international audiences across Europe, Australia, North America, and beyond.
See the full case study, video, and photo gallery:www.2bigproduction.com/case-studies/luna-cruise-case-study
About 2BIG Production: Halong Bay's Trusted Production Partner
2BIG Production is a full-service video and photography production company based in Hanoi and Ho Chi Minh City, Vietnam, with extensive experience producing commercial content for luxury hospitality and tourism brands across Southeast Asia.
Our work in Halong Bay spans some of the bay's most prestigious cruise operators. If your cruise or hospitality brand needs a production partner who knows Halong Bay's waters, light, and logistics inside out — we'd love to hear about your project.
📍 Hanoi & Ho Chi Minh City, Vietnam
📞 +84 977 686 373
Frequently Asked Questions
Q: Does 2BIG Production film on luxury cruise ships in Halong Bay?A: Yes. 2BIG Production has extensive experience producing video and commercial photography aboard luxury cruise ships in Halong Bay, Vietnam, including Luna Halong Cruise, Calista Cruise, Grand Pioneer Cruises, and Indochina Prince Junk.
Q: What does a luxury cruise video production project include?A: A full production project typically includes script and storyboard, creative direction, casting and styling, location scouting, cinematography, photography, editing, colour grading, sound design, voice-over, and final delivery in all required formats.
Q: How long does a cruise video production shoot take in Halong Bay?A: Production timelines vary depending on the scope of work. A comprehensive video and photography package — like the one delivered for Luna Halong Cruise — typically requires one to two weeks of on-location production in Halong Bay.
Q: Can 2BIG Production handle both video and photography for a hospitality brand?A: Yes. 2BIG Production offers fully integrated video and photography packages, allowing hospitality brands to work with a single production partner for all their visual content needs — from hero brand films to commercial photo libraries.
Q: How much does commercial video production cost for a cruise in Vietnam?A: Production costs vary depending on the scope, duration, crew size, and deliverables. We recommend getting in touch for a custom quote tailored to your project.
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2BIG Production — International Standards, Local Expertise.Video Production · Commercial Photography · Southeast Asia
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