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  • Gianluca Ardiani

HOW TO GROW YOUR BRAND WITH VIDEO

Video has become an essential tool for growing your brand and engaging with your audience. With over 1 billion hours of video watched on YouTube every day and video content generating 1200% more shares than text and images combined, it's clear that video is a powerful medium that can help your brand stand out in a crowded market.

By hiring a professional Video Production, you have the opportunity to grow your brand with video and take advantage of this powerful tool to engage with your audience, build trust and credibility, and drive business growth.


Silhouette shot of a video production team while shooting an interview in front of a big window, with city landscape in the background

Here are the main steps to help you grow your brand with video:

1. Define Your Brand Identity

Before you start creating videos, you need to have a clear understanding of your brand identity. Who are you as a company? What are your core values and mission statement? What makes you unique in your market?

By defining your brand identity, you can create videos that align with your brand and resonate with your target audience. Your videos should showcase your brand's personality and values and communicate your unique selling proposition.


2. Know Your Audience

To create videos that resonate with your target audience, you need to understand their needs, preferences, and pain points. Who are your ideal customers? What are their demographics, interests, and behaviors? What kind of content do they consume, and where do they consume it?

By understanding your audience, you can create videos that speak directly to their needs and interests. Your videos should be tailored to your target audience's preferences, whether that means creating educational how-to videos or entertaining product demos.


3. Choose the Right Type of Video

There are many different types of videos you can create to grow your brand, including brand videos, product demos, explainer videos, testimonial videos, and social media videos. Each type of video serves a different purpose and can help you achieve different goals.

For example, brand videos can help you showcase your company's personality and values, while product demos can highlight the benefits and features of your products. Explainer videos can help you simplify complex concepts and processes, while testimonial videos can build trust and credibility with your audience.

When choosing the right type of video, consider your brand identity, your audience's preferences, and your goals for the video.


4. Tell a Compelling Story

To engage with your audience and create a memorable video, you need to tell a compelling story. Your video should have a clear narrative structure that takes your audience on a journey, whether that means showcasing the problem your product solves or sharing your company's origin story.

Your story should be authentic and aligned with your brand identity. It should also be emotionally engaging, whether that means making your audience laugh, cry, or feel inspired.


5. Optimize for SEO

To ensure that your videos reach a wider audience and drive traffic to your website, you need to optimize them for SEO. This includes using relevant keywords in your video titles, descriptions, and tags, as well as creating a transcript for your video.

You should also promote your videos on social media and other online platforms to increase their visibility and engagement.


6. Measure Your Results

To ensure that your videos are driving business growth, you need to measure their performance. This includes tracking metrics such as views, engagement, click-through rates, and conversions.

By measuring your results, you can identify what's working and what's not and adjust your video strategy accordingly. You can also use these insights to create more effective videos in the future and drive even greater business growth.


Video is a powerful tool for growing your brand and engaging with your audience. By defining your brand identity, knowing your audience, choosing the right type of video, telling a compelling story, optimizing for SEO, and measuring your results, you can create videos that resonate with your audience and drive business growth.

2BIG Production is a video production company based in Hanoi, Vietnam. 2BIG Team is specialized in creating high-quality videos that help businesses grow and succeed.


Contact 2BIG Production today and get your instant quote:

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