How to Create a Testimonial Video with Examples
- 2BIG Team
- Feb 10
- 4 min read
Updated: Feb 12
A testimonial video is a strategic corporate tool where customers share authentic, problem-solution narratives. Unlike traditional ads, these videos prioritize social proof and authority, moving away from "salesy" scripts to focus on genuine human experiences.
Key takeaways
What is a Testimonial Video?
The definition of a testimonial video
A customer testimonial video is a type of corporate video and a customer testimonial in which existing or past customers share their positive experiences about a product or service.
The goal of a customer testimonial video is to position you as the authority. Testimonials usually have a simple story arc. They usually feature a “before” and “after,” showing the difference your product or service made.
Why do corporates need testimonial video?
For B2C Business
The business-to-customer (B2C) business model has numerous approaches to testimonials from social media to email, and even surveys. A testimonial video requires putting in higher effort, but it can work as a marketing tool for long-term purposes.
For B2B Customer
On the other hand, the business-to-business (B2B) business model usually connects with fewer and more impactful customers, and testimonial videos become the best persuasion to their potential customers.
Testimonials generally capture the affected person/organization. They provide a different kind of insight and truth from other videos—something the viewer can relate to.
Testimonials are also great inserted into promotional or case study videos. If you want to get to the heart of a client, testimonials are the way to do it. Great testimonials can be posted in lots of places: landing pages, social media, and email sequences.
Testimonial Video Production
As a production company ourselves, we can give you our truthful advice. If you’re worried about putting your most treasured customers on the spot, don’t be. The pressure is on us, not your customers. It’s our job to research their story, make them feel comfortable, and guide the conversation in the right direction to capture meaningful responses.
Characteristics to make a good testimonial video production are:
Authentic and personal experience.
No commercial or promotional lines.
Purely problem/solution narrative.
Effective Customer Testimonial Video Strategies and Examples.
To be able to utilize the response from your customer, plan a strategy for your video. The approaches are varied: before and after testimonial videos, and case study testimonial videos are the most common types.
Before and After Testimonial Video
A before-and-after testimonial video, or a problem-and-solution testimonial video, is a narrative-driven video highlighting the pain points experienced before using the product and the relief or success achieved afterward.
Case Study Testimonial Video (ODOO, framas Carbonfact,...)
A structured video detailing a customer's specific problem, the solution provided by your product/service, and the measurable results achieved.
Whereas the case study testimonial video might also contain before and after scenes, they are likely more thorough and descriptive about the solutions and the problems.
Example:
This is an example of a case study testimonial video of framas Carbonfact produced by 2BIG Production. The video narrates the before-and-after effect through multiple perspectives and incorporates the brand story. For further information on this collaboration, visit framas Carbonfact case study:
How to make a Testimonial Video?
How to collect video testimonials?
Testimonials act like a live-action ratings from your customers, and who doesn’t love that? But the real setbacks for corporations to have their customers’ testimonials recorded are how to collect them. The key is to put yourself into the position of your customer and understand them!
Make the process of collecting testimonial videos as easy and quick as possible.
Your customers’ time is their most valuable asset. If the feedback process feels like an inconvenience, they are likely to disengage before completing it. To bridge this gap, implement a consistent follow-up strategy via email and messaging to keep the request top-of-mind. Most importantly, ensure the testimonial process is frictionless and intuitive; the easier it is for a customer to share their story, the more likely they are to provide an authentic, high-quality review.
Hire a professional video production agency to help you with the customer testimonial video production (2BIG Production or other video production agency)
If you are unfamiliar with the process of collecting video testimonials, you can connect with a professional production company to help you.
From the position of a production company, 2BIG acknowledges the importance of testimonial video. We are also experienced with the process of interviewing, filming, and editing the video. Your customers’ testimonials are valuable, and 2BIG Production can help you make the best out of them.
But of course, if you are a smaller firm that doesn’t have a resourceful budget, you can try collecting customers’ feedback on your own via:
Online customers’ video testimonial websites
These websites can help you by providing a platform and questions to collect the feedback. However, these are only separated interviews instead of an impactful video; it can be the first step for every firm.
Top 5 questions to ask in a testimonial video.
Another concern a brand might have is how to construct the conversation with its customers in the video.
After a brief introduction about your company, you can ask your customer:
Introduce yourself and share with us about your challenge.
How do you feel about that challenge/problem?
How have our products/ services helped you?
How do you feel after using our products/ services?
What do you think is the difference between our products/ services and those of other competitors?
These are the major questions that should be asked; you can develop extensive questions via your brand's tone and style for a full interview.
2BIG Production hopes we can assist you and your company to a greater extent in your business through this article. Leave us a message if you want to discuss more!
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