What Is a Corporate Video? Types, Examples, and How to Create One
- gianlucaardiani
- 7 hours ago
- 6 min read
Corporate video stands today as arguably the most high-impact content format available to modern organizations. It is far more than just a visual representation; rather, it has become a versatile and powerful strategic tool leveraged across every facet of business, from marketing and sales to employee training and sophisticated internal communication. For companies and brands aiming to thrive in the digital ecosystem, understanding the mechanics and value of corporate video can be helpful.
To begin with, what is a corporate video, and how to create it?
Key takeaways
1. What is corporate video?
Corporate video is the umbrella term to describe all means of video-based uses, systems, and strategies throughout the enterprise for communications and learning.
The corporate video strategy is a key component of an organization’s media business strategy and is used to leverage the systems, staffing, and associated resources to meet the company’s business objectives.
Corporate video is anything involving visual (and audio) content, including the transmission of the content over a proprietary corporate network (terrestrial or satellite) or content delivery network (CDN) via the public Internet. It may feature a live program, event, training session, executive meeting or other communication. Also, it may be an animation, converted film or series of pictures, PowerPoint or computer-generated message.
Corporate Video vs. Corporate Video Production
While understanding the definition of a corporate video is simple, how to create an efficient video is another story.
A corporate video can be made by anyone or any department, using company-managed production studios, learning centers, or conferencing systems, or third-party, commercial facilities, or user-generated-content that is created on personal devices.
However, companies usually don’t have a specified department for video production, which makes the creation of a professional corporate video more challenging. Therefore, when it comes to a professional video, companies tend to hire outsource agencies or production companies to do the job. So, what is video production in general?
Video Production: Video Production is the systematic, three-stage process of bringing a video concept to life:
Pre-Production: The planning phase, which includes creative concept development, writing the final script, storyboarding the visual plan, budgeting, and scheduling.
Production: The execution phase, which involves the actual filming, audio recording, lighting, and directing on set.
Post-Production: The refinement phase, which includes editing the footage, adding graphics and effects, color correction, and sound design.
Corporate Video Production: follows this identical process but introduces a crucial strategic mandate: the final content must closely align with the corporate vision, brand guidelines, and core values. For this reason, selecting a production team (whether internal or outsourced) that demonstrates a deep and nuanced understanding of the company’s identity, messaging, and business goals is paramount to delivering a successful and impactful corporate video.
2. 7 Types of Corporate Videos and Examples
A strategic approach to video demands a deep understanding of its different types. We have to answer the questions: What is the purpose of the video? How long should a corporate video be? How much does a corporate video cost?
Type | Purpose | Ideal Length |
1. Explainer | Tell your audience what you offer in 2 minutes or less. | 60-120 seconds |
2. Corporate Stories | Create an emotional connection with customers. | 1-3 minutes |
3. Production Sizzle | Highlight the key benefits and features of your product. | 30-60 seconds |
4. Case Studies | Share your stories of success. | 1-3 minutes. |
5. Testimonials | Position yourself as the trustworthy authority. | 1-2 minutes |
6. How-Tos | Illustrate or communicate a quick tutorial on how the product or service works. | 15-90 seconds |
7. Branding Packages | Create a collection of videos with a consistent brand style. | Usually, several elements are delivered and none over 15 seconds |
8. Social Media | Attention grabbing animates posts | 10-15 seconds |
Explainer
Look great and clearly simply tell your message with a stylish and beautifully designed motion graphics video. Bring awareness to potential customers in a short, simple, and engaging way. An explainer video establishes empathy by relating to your customer’s problem. Show how your product or service solves that problem.
Explainer videos are great as a landing page for your product or service. They can also be an excellent sales tool to use as a first contact with a potential customer.
ZWSoft x VNAs: Explainer Corporate Video Example
Corporate Stories
To establish organizational authority, share the company's core vision, and showcase attractive internal culture and team members. Leverages management's time for personal communication.
Differentiate your company with a corporate brand video that can be used on your Team or About Us pages. Corporate stories use corporate videos to attract your next hire on recruiting sites or to introduce new hires to some best practices.
Product Sizzles
To give customers a clear, dynamic visual representation of a product and its core value. Product sizzles are usually flashy videos with product features highlighted. They may show how each product feature works with stylish motion graphics on top of 3D. This type of video gives you the dynamic perspectives and micro shots that will best describe your product's benefits.
This kind of video can be used in many places: a landing page, in a paid advertisement, or within your product page.
Case Studies
A corporate case study video is to give customers a clear, dynamic visual representation of a product and its key benefits.
These kinds of videos can range from extremely simple slides with slick transitions all the way to high-production-value, nonlinear story-type videos with live production.
These can be the difference in a sale for a customer looking to be reassured of the value of their investment. They can give your website or sales deck great credibility or promotional videos for social media.
Testimonials
Your organization has an impact. These videos position you as the authority. Testimonials have a simple story arc. They usually feature a “before” and “after,” showing the difference your product or service made.
Testimonials are generally delivered by the affected person/organization. They provide a different kind of insight and truth from other videos—something the viewer can relate to.
Testimonials are also great inserted into promotional or case study videos. If you want to get to the heart of a person, testimonials are the way to do it. Great testimonials can be posted in lots of places: landing pages, social media, and email sequences.
How-to
How-to videos are short and generally factual in style and content. They can include very minimal motion graphics. The goal of a how-to video is simply to illustrate or communicate a quick tutorial. If you are asked the same question repeatedly, this is a great way to save time and better serve your customers.
How-to videos can also be a pillar of a solid, long-lasting, expanding business. Create a great library of these videos, and your staff will spend less time answering questions, giving them more time to build your company.
Use these videos on your product feature pages to accurately describe the functionality of your product. These are also great for your knowledge-base and your FAQ sections.
Branded Packages
This collection of video elements is a great way to achieve the same look and feel throughout your library of videos—and across all your media to create a branded package. A video branding package usually consists of an intro/outro, lower 3rds, full-screen graphic, half-screen graphic, bug, full screen transition.
A consistent look is crucial for your brand, allowing people to connect visually to your style and personality.
This collection of video elements can be used for your social media, YouTube, events, conferences, television shows, or church services.
Social Media
Stop the scroll with one of these attention-grabbing animated posts. Deliver your message with these, and you’ll get eyeballs and likes to follow on social media.
The goal is to drive audience engagement, get people sharing the video, commenting on it, and clicking the “like” button to show their approval of your message.
We can get great content for these by just looking through your blog.
3. Is It Necessary for Companies/Brands to Make These Videos?
Whether training employees or seeking investment, any initiative in a business costs money, eating into potential profits and even future stability, should it not be a success?
Using video content can effectively communicate to different audiences with various objectives by engaging attention and sticking in people’s minds.
So, is it necessary for companies to make corporate videos?
Yes, if you want your businesses to stay competitive, as it significantly boosts brand awareness, engagement, trust, SEO, and internal communication by delivering information more effectively and memorably than text alone.