B2B Video Marketing: Why Corporations Need it & The Trend of AI Videos in 2026
- 2BIG Team
- Mar 4
- 5 min read
An average audience spends around 17 hours / week watching videos. More than 60% of marketers say their customer acquisition cost has gone up. At the same time, 83% of video marketers say that video helps them generate leads. It is not an option for brands on whether they want to have a video for marketing anymore; it is a standard!
Key takeaways:
The Definition of B2B Video Marketing. And Why Does it Matter?
Video Marketing is the activity by which brands use video for any marketing activities.
B2B Video or Corporate Video Marketing is the activity by which corporations use videos designed to market a product or service to other corporations for their marketing activities.
Reason why B2B Video Marketing is important:
- Sustained Industry Growth
- High Audience Consumption
- Superior Engagement Levels
How B2B Video Marketing drives Leads & Sales?
Improve customer knowledge about the products or services
Increase brand awareness.
Improve brands’ websites.
B2B Video Marketing Trends for 2026
AI Video will be used more.
Youtube remain best platform for businesses.
60 to 120-second videos are back again.
High-quality videos are better.
Conclusion
High-quality and professional videos are the way to go: always on trend, never out of style.
There is a lot of information online for B2C video marketing; however, in this specific article, we will discuss why corporations need B2B video marketing!
The Definition of B2B Video Marketing. And Why Does it Matter?
B2B Video Marketing is a critical component of modern business strategy for three primary reasons:
Sustained Industry Growth: The video marketing sector has experienced exponential growth and is projected to maintain this upward trajectory as digital infrastructure evolves.
High Audience Consumption: Decision-makers within B2B organizations are active social media users who consume a high volume of video content daily.
Superior Engagement Levels: Video is a versatile and engaging format that drives higher customer interaction and shareability compared to traditional marketing methods.
Video marketing started to emerge with YouTube in 2015. The industry had grown gradually until the pandemic; online media consumption has increased by 215%, with TikTok, the new YouTube.
Video is a highly effective form of content; it is a versatile and engaging content format that not only gives us a real-life picture of what is going on but also is easy to share across multiple platforms, especially with the rise of social media.
Video Marketing is the activity by which brands use video for any marketing activities.
Business owners, agencies, or any people you think might be your potential meeting point with your B2B client, are on social media just like us. They consume more videos than you think!
Therefore, video marketing is not a privilege of B2C brands; B2B corporations can also take a part of the cake.
B2B Video or Corporate Video Marketing is the activity by which corporations use videos designed to market a product or service to other corporations for their marketing activities.
But how exactly does B2B video marketing help businesses? How does it drive engagement and sales?
How B2B Video Marketing drives Leads & Sales
B2B Video Marketing drives leads and sales by a great amount for 3 reasons:
Improve customer knowledge about the products or services
Increase brand awareness
Improve brands' online presence
In 2025, 99% of marketers said that video marketing helps to increase customers’ understanding of the products and services.
Social media videos, explainers, testimonials, presentations, ads, teasers, and so on all take part in the process of explaining products to customers. Through various creative ways, plus the repetition of videos on many platforms, it also raises brand love & brand awareness. In 2025, 96% of businesses admit that video helps them with raising brand awareness.
Here is an example of a B2B video of ZWSoft, produced by 2BIG Production.
An important indicator of marketing is return on investment (ROI). According to Wyzowl, 93% of marketers claimed that video marketing has given them a good ROI, which is confirmation of the claim: B2B Video Marketing drives Leads & Sales.
B2B Video Marketing Trends for 2026
The B2B/ Corporate video marketing trends for 2026 are:
AI Video will be used more.
Youtube remain best platform for businesses.
60 to 120-second videos are back again.
High-quality videos are better.
Many companies still neglect the importance of video marketing because they think it is expensive (24%), unnecessary (24%), or time-consuming (19%). However, with all the benefits from the previous parts. If you are one of these companies, you should think again. We don’t want an obsolete marketing strategy, do we?
For those who have already get your hands on the work, here is our prediction on the trends for 2026.
AI videos will be used more. Generative AI has created a phenomenon with the new realistic video generation. With the drastic growth of AI during the last few years, we believe AI Videos are improving and will be even better in 2026. Despite the fact that AI video can be cheaper than video production, it is soulless and generic. AI videos can not provide a brand with unique visuals, brand image, and, therefore, awareness. How does video marketing help you when they do not leave an impression on the customer? No impression means no understanding, no visiting the brand’s website, and no guaranteed ROI.
TikTok and short videos had a dramatic rise in usage. YouTube (69%) remains the most used platform for B2B marketing, with video durations of 60 to 120 seconds. This can be seen in the fact that before, TikTok only had less than 15-second videos. They changed the limit to 60 seconds in early 2018 and are still testing for a 3-minute duration & 10-minute duration. The duration might still rise in the future.
High-quality is better. This is not only because users prefer cinematic, beautiful videos, but also because machines have taught to prioritize high-quality video in their mechanisms. Try to search for a keyword on any video platform, compare the higher result with the lower one to see the difference.
Conclusions
The importance of video marketing in the digital era is undeniable. It has become a sustainable trend and a standard for every company. B2B video marketing is just as efficient as B2C's.
As a video production company, 2BIG Production embraces the innovation of technology; if it helps with efficiency, we are willing to utilize it. However, the current reality and competency of AI do not allow it to replace high-end video as company visuals, or, let's just say, a brand's identity.
It is a trend that doesn't make it a great strategy for your brand. Therefore, high-quality and professional videos are the way to go: always on trend, never out of style.
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